What is SEO?

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SEO is known as SEARCH ENGINE OPTIMIZATION, it is all about optimizing a website for search engines. The SEO composed of both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages.

Search engine optimization is divided into two basic ways : on-page, and off-page optimization. On-page optimization refers to website elements such as HTML code, textual content, and images. And second, Off-page optimization is refers, to back links (links pointing to the site which is being optimized, from other relevant websites).

SEO for any website is really affected by site design. Its very important to have a targeted audience for the website. During site designing, the important factors that should keep in mind are :

Does your design meets targeted audience or not ?

The navigation of your site should be easy. Don’t let the visitors to make extra clicks.

Site content should not be so heavy that it takes time to load, because the longer your page takes to load, lesser will be the clicks on website.

To rank well and stay on top, each page of your website should contain a logical topic related to visitors search. Every page must have unique title, and a meta description. Other relevant factor is to make visitors to ask there questions or allow them to give feedback for any service or product on website.

The most important factor to understand that what kind of content your targeted audience looking for. Create a good site, write content that people need and make it easy for them to share it.

How Search Engine work ?

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Search Engine is work as answer machine. When a person perform an online search, search engine does two things: firstly, it returns only those results that are useful and relevant to searcher’s query and second, it ranks those results according to the popularity of the websites serving the information. Search engine is a software system that mainly designed to search for information on world wide web. The information given by search engine may be images, mix of web pages and other type of data and files.

Search engines are special sites on the Web that are designed to help people find information stored on other sites. A search engine operates some steps (I) web crawling (ii) indexing (iii)searching. A web crawler started with the list of URLs for visit. When the crawler visit these URLs, it identifies all the hyperlinks in the page and add them to the list of URLs for visit, it is known as crawl frontier.

The main purpose of indexing is to optimize performance and speed in finding relevant documents for search query. The web search query is a query that when a user enters into search engine to satisfy her or his information requirements. When the user enters any query into search engine , the engine examine its index and providing a list of best matching web pages related to user’s need.

What is Dedicated Server

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A type of web hosting where you are allocated a whole server to you is known as Dedicated Server. For a Web Site or a set or related company’s sites that can develop a considerable amount of traffic, the dedicated server is needed. A dedicated server where you get entire server for your website and you can get complete access to its resources either it heard or software. The server can be operated and configured remotely from client company. Through dedicated server you get scalable disk space, full bandwidth and more security because the server is used by only one website.

The account of dedicated server provide to admin with full control of server usage, a dedicated IP address, all over control of software installation and root access to server. This server is not shared with any other service, customer or application. To host backup and data storage services, as well as for applications and services a dedicated services may used. For provisioning and hosting of specialized services like implementing network or file servers dedicated server may also be used internally.

Mainly dedicated server is used to run a web hosting environment where webpages are hosted for websites. With the help of dedicated server you can run services that you require for your server in the manner you wish. There are different type of benefits of dedicated server like: control, resilience, flexibility, security and reliability.

Benefits of Dedicated Server:

(1)Performance

The performance of dedicated server is much higher than other servers, because there is no sharing of processor power, memory and disk space with other server. You can easily post lots of regular video clips that require plenty of bandwidth or photos that are high in resolution and don’t worry about load.

(2)Reliability

The most beneficial thing of dedicated server is that you don’t have to worry about other websites using your bandwidth when you need it most. In addition, if you choose managed dedicated server then all the burdens of managing the server will taking by your host.

(3)Security

Dedicated server is one of the best secure server then others. Through this server you can assured that all kind of resources on your server are secure. It can offers you strong protection for your online files and your website too.

(4)Flexibility

You are able to enjoy a lot of flexibility when you don’t have to share a server with another. You have all over control of manage the configuration of server. Dedicated server offers you to choose the software and platform as according to your need.

What is VPS (Virtual Private Server) ?

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An operating system installation that shares the physical hardware of the server with other operating system installations is known as Virtual Private Server Or, The server that runs within another server is known as VPS. The powerful computer server is divided into different independently and separate virtual private servers and these server then further available for small developers, businesses, network administrators on the basis of monthly fee.

The data centers are suffered from physical and financial limitations. To overcome these limitation VPSs reduce the achieving cost and footprint effectiveness through consolidation. VPS also have an alternative to overcome these limitation is shared server solutions. All VPSs are based on one powerful server and several run independent on each other. Web hosting companies host many small servers on a single physical server, and the cost of web hosting may also be achieved at lower costs. The VPS provide you process of dedicated server while it running on a platform of shared hosting.

With the help of virtualization technology tool Hyper-visor, this physical server can running on both Windows and Linux(FreeBSD). It also release and allocates resources like processor time and RAM to guest operating system. Virtual private server is the ability of single subscriber to maintain number of virtual servers. Various advantages of Virtual Private Server are: independent, performance, cost, security and insulation.

Benefits of Virtual Private Server:

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(1)Performance

Loading time of any application or site is very important, as everybody know that user who visit your site are more likely to leave if the website does not open in 6-7 second. The real fact is that ranking factor of Google is based on speed it means having a faster website-more visits and more customers.

(2)Good Scalability

For increase capacity virtual resources can be quickly added. You can buy resources as according to your need. Addition of CPU and RAM is very simple as reboot process. Without any disruption you can move the data from slow storage tier to faster tier.

(3)Security

As every servers are separated from each other, each site gets its own resources and operating system secure from other. It has a unique feature known as self dependency that make is more secure than other shared servers.

(4)Cost and Time

The cost of VPS is much less than dedicated server, because if you get virtual private server you have to pay for only that you need. It consume less time because it quickly modify, deploy and test image into production and speeding up the development time.

What is Cloud Server?

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A logical server that is delivered, built and hosted through a cloud computing platform over the internet is known as Cloud Server. It’s all over working is controlled by the service or cloud provider that allocated for your use via virtual environment. Cloud server is referred to as Virtual Dedicated server, every cloud server is called as virtual server but every virtual server is not. Cloud server is a server that based on a cloud service model known as infrastructure as a Service(laaS). It is a shared section of server. Hosting by cloud server is spread between multiple connected servers that’s why it is also known as clustered hosting.

Each server has its own separate user interface, operating system and applications. Through the cloud server you have freedom to modify the server software as according to your need. It is more secure and stable because software problem is isolated from and to your environment. Cloud server offers you that you get billed only for the amount of storage you use, that means you can increase your scale, compute and storage service as needed. Cloud server exhibit similar functionality and capabilities to a typical server but accessed remotely from a cloud service provider.

Cloud server gives you the flexibility to increase or decrease your resources and you can change server specification on the demand of your business. When other users overload their cloud server this will have no effect on your server because resources are dedicated and you have guarantee of stability. As compared to standard dedicated servers cloud servers are economically more efficient.

Benefits of cloud server:

(1)Fast Service

Cloud server comes with a ready to use benefit and there are numerous option to pick and choose from. That’s why cloud server is opt by people for whom time is scarce. Generally time taken to configure and implement services is measured in weeks, but a company that use its cloud provider to get services running and up with in of hours.

(2)Flexibility

Every company want more bandwidth and cloud-based service can instantly meet to the demand because of vast capacity of service’s remote servers. The server enables customers of IT environments to be fluid and dynamic, spin up new services, ability to add new businesses, responds to the ever increasing customer needs.

(3)Scalability

A built-in feature for cloud server is scalability. Cloud server is deployed automatically only when needed and as a result, you can pay only for the data storage and data that you need. Cloud server has advantage of scaling fast because dedicated server consume much time because of the creation of back up takes time.

(4)Security

Like a dedicated server Cloud server provide the highest level of security. Cloud server is complete with secure isolated disk space and customizable firewall protection. When everything is stored in cloud server, the data can be accessed no matter what happens with machine.

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