Posts

How does Google search work ?

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Search Engine works as answering machine. When a person perform an online search, search engine does two things: firstly, it returns only those results that are useful and relevant to searcher’s query and second, it ranks those results according to the popularity of the websites serving the information. The information given by search engine may be images, mix of web pages and other type of data and files. search engine follow some important seo rule for page ranking of large no of web sites.

Search engine basically operates three steps:

(1).Crawling

(2).Indexing

(3).Searching

(1) Crawling:

A web crawler started with the list of URLs for visit. When the crawler visit these URLs, it identifies all the hyperlinks in the page and add them to the list of URLs for visit, it is known as crawl frontier.

(2) Indexing:

is basically taking thing in a word order. Suppose a document on web contain name A B, and in the document A B appears next to each other. whenever a visitor search such document, Google indexing will search web-pages that contain words A and B. indexing will find most relevant documents or files that contain word A B on the page or may be back links in anchor text pointing to that document. The main purpose of indexing is to optimize performance and speed in finding relevant documents for search query.

(3) Searching:

Once the document selection done, next is, how to rank those documents. We use PR and two hundred other factors for ranking. Like document A B, may be this document is popular, or very authoritative, or it having more back-links on web having lot of repetition. So Google try to balance all two hundred ranking signals to find most relevant document or best match for the query. And then it display all the related information, keywords, contact details and link associated with that query.

What is SEO?

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SEO is known as SEARCH ENGINE OPTIMIZATION, it is all about optimizing a website for search engines. The SEO composed of both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages.

Search engine optimization is divided into two basic ways : on-page, and off-page optimization. On-page optimization refers to website elements such as HTML code, textual content, and images. And second, Off-page optimization is refers, to back links (links pointing to the site which is being optimized, from other relevant websites).

SEO for any website is really affected by site design. Its very important to have a targeted audience for the website. During site designing, the important factors that should keep in mind are :

Does your design meets targeted audience or not ?

The navigation of your site should be easy. Don’t let the visitors to make extra clicks.

Site content should not be so heavy that it takes time to load, because the longer your page takes to load, lesser will be the clicks on website.

To rank well and stay on top, each page of your website should contain a logical topic related to visitors search. Every page must have unique title, and a meta description. Other relevant factor is to make visitors to ask there questions or allow them to give feedback for any service or product on website.

The most important factor to understand that what kind of content your targeted audience looking for. Create a good site, write content that people need and make it easy for them to share it.

Important SEO Rules To Keep In Mind

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To get your website on top of search engines “Backlinks is not the only getting more and more having task to do. Your site must be equipped with basic seo rules and further compile with these important rules, which you need to keep in mind while creating your website content and designing of your webpages. You can take our SEO expert’s advice by dropping an email to [email protected].

  1. Its not all about getting backlinks, do provide relevant links to other websites (e.g link up a few important words with Wikipedia, for further definition. Max 1 to 2 per page).
  2. Keep your website updated with related articles or products. If you are writing an update to your previous page or post do mention with a linkback in first paragraph. If you are a busy person we are providing website content management and SEO services.

Submit Your Link

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You must have found 100’s of websites providing a list of another 100’s of web directories to submit your website Link (URL).

There are two types of website submission services available out there:

(1) automatic site submission and
(2) Manual site submission.

Both are very good services at their part and effective too, if processed wisely.

If you are doing Search Engine Optimization of your website at your own, before you submit your web site links, here we highly recommend you to spare five minutes a read short summary on “How search engine works?” (Google, Bing, Yahoo etc). If you think “Getting more and more back-links will keep your website on the first page of Google?” you are somewhere right, but its not a complete truth, and need to be conscious, checkout these Important SEO Rules before you submit your website links to directories and search engines.

Since years, we are doing a deep research on this highly debatable topic of SEO, and created a Search Engine Friendly Web Directory to help webmasters to auto submit their website links to multiple directories over a gradually defined period of time.

What is PageRank and how it works

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PageRank is a most important thing that Google uses to determine the importance of a web page. It is the main factor that used to determine which pages appear in search result. Today every person who have own website using it, but almost nobody really knows how it works. This pageRank result based on the webgraph from a mathematical algorithm, created by world wide web hyperlinks as edges and pages as nodes.

PageRank is a mathematical formula that seems difficult to look but is fairly it simple to understand. This PageRank is one of the main factor in Google ranking, But it is most important to remember that high PageRank does not Guarantee high ranking-but it can help.

How PageRank works:

  • PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
  • PR(A)is defined as:-PageRank of page A
  • PR(Ti)is defined as:-PageRank of those pages Ti which link to page A
  • C(Ti)is defined as:-number of outbound links on page Ti
  • d is used as:- The damping factor which can be set between 0 and 1

Above equation is use to calculates page’s PageRank. This PageRank assigns a score or rank to every search. Scores are determined by the number of other Web Pages that directly link to the target page. But the really best way to increase PageRank is to have original and quality content that people want to link.

Myths and Facts about SEO and Page rank

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1. Myth: Submit site to search engine for it to get listed.

Fact: Submission is not necessary. Because a search engine will always find your site from some other site link to it.

2. Myth: Only focus on high ranking rather than making sure that how visitors become customers.

Fact: Just ranking is not everything. Always just focus on ranking is not enough for site it is also necessary that increase customer not only visitors.

3. Myth: The meta-tag is important for high keyword ranking.

Fact: Meta element do not affect page ranking. Today search engines ignore META tags and description tags for ranking purposes.

4. Myth: It is not important to focus on building a quality site, mainly focus on to find some “trick” to make site rank well.

Fact: Focusing on tricks is just a time wastage. Build a quality site because there is no magic which will rocket you to the top of the search engine ranking.

5. Myth: Having white letters on a white background or make keywords invisible is a good idea for website ranking.

Fact: These stupid tricks like invisible text can get your site penalized by some engine because engines are not stupid.

6. Myth: All the visitors always start from the front page of any site.

Fact: This is not true because search engines evaluate each page of any site individually, on its merits.

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